Podcasts
The New Jersey Bank Marketing Association and New Jersey Bankers have partnered with Cherry Hill-based Lubetkin & Co. Communications to offer podcasts of seminar programs. Podcasts are digital audio programs distributed via the Internet which can be downloaded and played on your computer or transfered to digital music devices.
Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Their Internet broadcasting practice counsels clients about effective use of podcasts and weblogs, or "blogs". Steven Lubetkin, managing partner of Lubetkin & Co. is a veteran broadcast anchor and corporate communications executive for Bank of America, Fleet, Summit Bank, Standard & Poor's, Unisys, and Conrail. For more information about Lubetkin & Co., visit them at www.lubetkin.net or call (856) 751-5491.
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ABA Marketing Network Podcasts
Integrated Marketing Communications and Branch Merchandising
The following programs were part of the NJ Bank Marketing Association/NJ Bankers podcast series produced from the BMA's October 2008 seminar, "Reputation Managment and Branch Merchandising".
Part 1:
In this podcast, the 2nd of two for the third quarter of 2008, the Bank Marketing Committee presents Michae G. Cherenson, APR, EVP of Success Communications Group, and the 2009 chair of the Public Relations Society of America, discussing the importance of reputation management & trust in a bank's integrated marketing communications efforts. The program was recorded 10/2/08 in Clark, NJ.
CompuSchmooze Video Podcast:
PNC Bank Virtual Wallet
PNC Bank has launched a new online banking product targeted at Gen Y customers, young people who've grown up with the Internet and prefer to manage their finances online. The product incorporates spending, short-term savings, and long-term growth accounts into a single online interface, making transferring money between the accounts simple. Steve Lubetkin reports on the Virtual Wallet from the PNC Bank branch in the Erlton section of Cherry Hill, NJ. You can read the print version of the CompuSchmooze column at http://www.jewishvoicesnj.org/news/2008/1008/columns/039.html
Click here to view the Podcast
Social Media
The following programs were part of the NJ Bank Marketing Association/NJ Bankers podcast series produced from the BMA's May 2008 seminar, "Social Media & Web Site Audit".
Part 1:
In this first part of a two-part vidcast, NJ Bank Marketing Association Board Member Steve Lubetkin, managing partner of Professional Podcasts LLC,explains how banks can use podcasting technology to distribute messages and promote thought leadership in financial matters. The program was recorded May 2, 2008 in Woodbridge, NJ. It runs about one hour.
Part 2:
Effective Web Design for Banks. In this vidcast, the second of two for the 2nd quarter of 2008, the NJ Bank Marketing Committee presents Mark Ensign, CEO, Founder, and Visionary of Sound-n-Vision, a web design firm in Saddle Brook, NJ. More information is available at www.sound-n-vision.com. This program was recorded May 2, 2008 in Woodbridge, NJ. The program runs about 55 minutes.
Produced by Professional Podcasts LLC. DVDs of all parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
Forecast 2008
The following two programs are part of the NJ Bank Marketing Association/NJ Bankers podcast series produced from the BMA's December 2007 seminar, "Forecast 2008".
Part 1:
This video pod features the economic outlook presentation for 2008 by Dr. Joseph Seneca of Rutgers University. The program runs about 54 minutes and includes a Q&A session with the audience.
Part 2:
In this video podcast, the second of three from the NJ Bank Marketing Association's 2008 Outlook program, John McWeeney, president and CEO of the New Jersey Bankers Association, provides an update on trends in the banking industry in New Jersey. This program runs about 45 minutes.
Part 3:
In this video podcast, the second of three from the NJ Bank Marketing Association's 2008 Outlook program, Peter Crowley, president of Bank of Princeton and a veteran banker, describes the experience of leaving the world of large commercial banking to start a new ("de novo") community bank in the affluent community of Princeton, Mercer County, New Jersey.
Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
Business Development on a Shoestring Budget
The following three programs are part of the NJBankers/New Jersey Bank Marketing Association's Fall podcast series and were produced from the BMA's October 2007 seminar, "Business Development on a Shoestring."
Part 1:
In this episode, we offer a presentation by Steve Emr, president of TeamCapital Bank about how he and his team established a completely new bank brand in the highly competitive New Jersey and Pennsylvania markets. This program, the first of four, runs about 47 minutes.
Part 2:
In this episode, we offer a presentation by Matthew Harvey of Financial Institutions Consulting Inc. FIC works with financial services firms on engagements related to growth, productivity and profit improvements. This program runs approximately 17 minutes.
Part 3:
In this episode, we offer a presentation by Aaron Hale, VP Digital Communications, of PCG, a Spectraforms MSP partner; and Paul Hudrick, Business Development Manager, Eastman Kodak discuss the benefit s of Variable Data Printing. This program runs 36 minutes.
Produced by Professional Podcasts LLC. DVDs of all three parts of the seminar are available for purchase. Contact steve@professionalpodcasts.com.
Onboarding - The Client's First 90 Days
Few initiatives are as important to financial institutions as managing first-year customer retention, but few banks have strategies to effectively address it. A continuing, integrated "onboarding" solution can build long-term relationships by engaging new account customers and growing them into loyal, profitable relationships.
In part 1 of this two-part podcast, we'll hear from Chris Braccia, director of product marketing in the Retail Solutions Group of Harland Financial Solutions.
In part 2 of this two-part podcast, we'll hear from Dennis Budinich, co-founder of FTC Methods Inc., a sales training firm located in Boonton, NJ.
Part 1: Onboarding - The Client's First 90 Days (recorded 5/3/07)
Part 2: Onboarding - The Client's First 90 Days (recorded 5/3/07)
Economic Outlook 2007
Recorded December 7, 2006
( 85.0 mb mono MP3 file, 1:30:40)
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Join us for a look into the economic crystal ball. Will oil prices continue to drop? What will happen to interest rates? What direction will our State economy take? Hear our very distinguished panel of experts give their prognostications for government, banking and the business climate in New Jersey. Panelists include Dr. Joseph J. Seneca, Rutgers University Professor, Edward J. Bloustein School of Planning & Public Policy; Steven M. Goldman
Commissioner, New Jersey Department of Banking and Insurance; and Roger Bosma
Chairman and CEO, Lakeland Bank.
Marketing 101
Recorded October 5, 2006
(
120.9 mb mono MP3 file, 1:26:00)
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Follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house communications, merchandising, PR and tracking.
The Digital Print Revolution
Recorded May 4, 2006
(105.9 mb mono MP3 file, 1:52:55)
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The Digital Print Revolution is here and is
changing
the way we market to our customers.
Learn how emerging print technologies can
improve
both your marketing and your bottom line.
Marketing to Non-Profits
Recorded, March 2, 2006
(79.3 mb mono MP3 file, 1:26:38)
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How do not-for-profit companies choose their banks?
What services do not-for-profit companies need from their banker?
What types of non-profits should be targeted?
To find out how you can turn not-for-profit accounts into profit opportunities, hear the presentations by our experts in the field.
Forecast 2006
Recorded December 1, 2005
(163.3 mb mono MP3 file, 1:58:55)
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What direction will New Jersey's economy take in 2006?
What effect will our new governor have on the business climate?
Who better to answer these and other questions than Tom Bracken, President of Sun National Bank and the head of the NJ State Chamber of Commerce; Janine J. Akey, Chief Examiner for the New Jersey Deparment of Banking and Insurance; and Dr. Joseph J. Seneca, Chairman of the NJ Council of Economic Advisors?
Public Relations Needs a New Image
Recorded March 3, 2005
(63.5 mb mono MP3 file, 00:46:12)
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Here's your opportunity to learn how today's financial public relations is used to talk with both internal and external audiences. Steve Lubetkin covers effective press release writing and dissemination, community affairs programs that work, reputation management and crisis communications.
